Fieldwork

NYC is one of the areas in US with the highest concentration of schools. These schools range from kindergarten schools to even higher level. This has presented unprecedented challenges to school managers and especially classroom teachers. Teachers play a very important role of imparting of knowledge into the children so that they can change their entry behaviour by the time they come out of the learning process. A lot of incidents occur in the process of learning between the teacher and the children or amongst the children. These incidents are inevitable as conflicts are part and parcel of the learning process. The classroom setting brings together children from different backgrounds. In the NYC area, some of the challenges facing the children especially from the pre-K level to the second grade level include delinquency, a significantly high drop out rate, environmental as well as peer pressure as well as challenges in socializing and obeying to the set school rules and regulations. These children are in a very low level of development and most of them feel that a school is just a place of passing time, chatting and playing. It is the way the teacher manages these incidents when they are manifested in the classroom that enables the children to experience a conducive learning environment, develop self-competence as well as self-esteem and be able to improve in academic performance. According to Edmondson D. (1999), there have been quite a lot of critical incidents that have been observed between the teacher and children and amongst children in the NYC learning institutions. For instance, in a classroom setting, many teachers have been burdened with the problem of most of most children fighting one another due to minor differences among them such as being denied to join in a play. This fighting among the children has distracted the learning environment and even affected the emotional and psychological well-being of the children. These effects consequently have resulted to poor academic performance among the children, something that has affected their learning motivation and led to loss of interest in learning. Most students through this turn out to be joy riders in the class and this has also led to loss of morale in teaching on the part of the teacher. it is therefore very important that the teachers chips in to address this problem. The teacher should seek to establish a conducive learning environment by inculcating good social skills into the children and teaching them the need to respect one another. For quality and improved academic performance, this incident needs to be addressed and controlled in future.   Proper and strict ways should be put in place and highly practiced on the children who have this behaviour. Behaviour modification techniques such as use of a token should be reviewed and practised by the teacher in order to discourage this incident.   Although Slavin, (1978) notes that, punishment is one of the best deterrents for bad behavior, this is disputed by, Astin (1985) who notes that, there is enough evidence to conclude that, punishment can have negative effects for classroom teachers.   Hence punishing the misbehaved children should be exercised with caution. There are incidents like overlooking of the needs of all children that have occurred between the teacher and the children.   Most teachers for instance in classroom situation tend to treat all the children as having similar needs and similar levels of understanding.   This has had a very negative impact on the academic performance of most children. The children who are slow in learning and also those who have special problems like hearing difficulties have always lagged behind as far as ranking in academics is concerned. To curb this problem in future, the teacher should understand and clearly define the problems that each child faces in learning.   This way, better approaches of teaching the slow learners and those with special needs like hearing problems, blind children will be applied.   Use of tutorial classes and giving remedial work to learners who learn slowly will be of great use in solving this problem.   Building of different learning institutions and providing adequate learning materials and resources for the exceptional children should be practiced.   Braille and the relevant learning resources as well as materials should be provided to the children who are blind. However, teachers have had critical incidents with children whereby they have encountered very bright, clever and talented children.   These incidents and many others which have become rampant in the NYC area have helped the classroom teacher to be able to come up with ways in which these children should be encouraged so that they do not get disinterested in the learning process. These children can be said to be exceptional and also require special concern so that they continue participating in learning process. To manage this situation in future, teachers should also employ other techniques like giving challenging tasks but those which are within the ability of the clever children, encouraging the children to read ahead of where the teacher reaches in class as well as helping them to set realistic goals. They should also be given responsibilities such as class room monitors so that they continue perfecting their leadership skills and be engaged in fruitful activities Critical incidents like stress have also arised between teachers and the children.   A teacher in a classroom situation has been able to encounter children who have stress.   Stress among children arises from family backgrounds and academic performance (Slavin, 1978).   Those children who come from poor families have been observed to be the mostly affected by stress due to financial constraints in the family set-up, something that have widely resulted to hardships in paying fees, unlike those children from stable families who have everything at their disposal, right from in time payment of fees to other secondary needs. Continued failure in academics as well as poor reinforcement from the part of the teacher also result to stress among children.   Stress has led to very poor performance among children since the children who suffer from it tend to spend too much time in thinking about their problems than in learning.   Teachers have tried to control stress among the students in many ways. Many more ways should however be put forward in an effort to fight stress among the students.   Such ways like guidance and counselling of the students suffering from stress, organizing for sources of funds so as to facilitate their education as well as encouraging them should be emphasized in order to achieve positive results from these children. In addition, the parents of these children have been involved to encourage the children in learning   through trying to groom them and advice the accordingly.   According to, Astin (1985) use of reinforcements and rewards are among the most important ways that can be used to improve performance among children.   The stressed children should always be positively reinforced and rewarded every time they make a positive improvement of their situation. Another critical incident between a teacher and the children is the realization that children have different talents.   Teachers have been able to meet children who are very talented in sports and athletics.   This incident has helped these children a lot since teachers have had an opportunity to help them broaden and practice their talents to the best of their ability. They have been able to do   this by organizing for physical education beaks and allowing the children to engage in playing different games. This has enriched learning process since cu-curricular activities are also part of learning especially where socialization is encouraged. Children also during interaction with one another have had several critical incidents.   The realization by children that some of their colleagues shine in academics only through hard work but not because they are geniuses has created an atmosphere of hard work among the children fraternity. In the process of working hard so as to attain the level that their colleagues are enjoying, they have improved their performance and consequently the entire performance of the schools has improved. The slow learners have been able to seek for assistance from the teacher until they understand fully the concepts for example how to perform addition and multiplication in mathematics. This attitude should be more encouraged in future and rewarding of the best children be sustained in order to create a competing atmosphere. There are incidents among the children whereby they have come to realise that some students are being favoured by the teachers.   This has really suppressed the morale of the other children since they have believed that no matter how hard they try, they will never shine. Favouritism has been practised through marking assignments and in reinforcing the children. This behaviour of teachers favouring some children should in future be discouraged because it leads to discouragement on children who are not experiencing the favours, and later translate to poor academic performance. Moreover, there have been critical incidents whereby teachers have realized that some children can become good leaders.   This has been helped by the evident leadership skills that these children portray at their early age. Through identifying these children, teachers have been able to help the children through providing enough guidelines and encouraging them to maintain as well as improve their qualities. This has really been an opportunity for the children to succeed, improving their self-esteem and acquiring much confidence to pursue the education.  Ã‚   In future, more encouragement should be given to these children and leadership posts be awarded to them in the school so as to perfect their skills. In addition, there are things that have happened such as children stealing from each other and this has really demoralised most children. Children who take to this behaviour tend to grow up practising it even to their higher educational levels. The teacher should put into place the necessary disciplinary measures so that this stealing behaviour can be modified. This contributes to a better learning environment and consequently to a improved academic performance. Critical incidents have also occurred among the children whereby they have been able to realize that some of them are quite anti-social and cannot even work in groups.   Group work is one of the most effective ways of learning (Joyce, & Weil, 1986).   It is through group work that children learn new ideas as well as develop confidence and social skills.   Children who engage in group work and participate fully tend to broaden their views and acquire diverse thinking ways.   They stand a good chance of improving in their academic performance unlike those children who are anti social and defect from group work. In future, group work should be highly encouraged among the children and means of motivation the groups devised.   This will see to it that performance among the children is improved. Conclusion All education stakeholders in the NYC area need to join hands in order to handle the numerous challenges facing the sector. There is a need to create learning environmental that is ample enough to allow an interaction between the teachers and the children.   The numerous incidents that the teacher encounters should serve to formulate clear policies to govern the learning process. This in turn will lead to a better learning environment.   Finally all children-children incidents, needs to be solved by applying the necessary psychological theories in order to create a conducive learning environment. REFERENCES Astin, A. W. (1985). Achieving educational excellence: A critical assessment of priorities and practices in higher education. San Francisco, CA: Jossey-Bass. Dover. Edmondson, A. (1999). Psychological Safety and Learning Behaviour in Work Teams. Administrative Science Quarterly, 44, 350-383. Slavin, R. (1978). Student teams and achievement divisions. Journal of Research and Development in Education, 12. Joyce, B., & Weil, M. (1986). Models of teaching. Englewood Cliffs, NJ: Prentice-Hall, Inc. Anderson, J. A. (1998). Cognitive styles and multicultural populations. Journal of Teacher Education. 39. Wlodkowski, R., & Ginsberg, M. (2003). Diversity and motivation: Culturally responsive teaching. San Francisco: Jossey-Bass.

My Unforgettable childhood events after Middle School Graduation Essay

I have some bad while some good incident or occasions, which are never forgettable for me. For example, my circumstance after completing middle school graduation, which was good in one-way of thinking; however, it is bad in my way of thinking. Every person or family or country has some unforgettable occasion or events. For instance, America had the 9/11 incident, which is considered bad for USA. I was an average student when I was in Middle school and had so many dreams to fulfill after graduations such as to go for vacations, making fun with friends, etc., but there was someone who wanted to prove himself that he was enemy of my happiness. As I completed my middle school with good grades along with the age of 14, my dad came to me and said â€Å"I have a big surprise for you. â€Å" He said he got something, which would be helpful for me, along with studying in the High school. First of all, I became happy by thinking that he brought a new bike for me. However, that happiness was with me until he said what the surprise was. As soon as he told me about his surprise, I was really shocked and was not happy anymore, because he wanted me to help him in his business, which is a small printing press. I thought that I would make fun with my friends and enjoy my life fully when I completed my middle school and would go to the High school to get a higher education. I did not understand why he was trying to snatch my freedom, as I was expecting a good gift from him. I was not happy with my dad after knowing his intension for me. The reason for my unhappiness is that I did not go anywhere during my school days and did not know anything outside my county. I did not even visit out of state for enjoying vacation or for fun. Sometimes some theory or thinking has negative approach or has positive approach according to ones understanding. The same thing happened in my case. He was right according to his point of view. He was thinking about my future. He did not want me to just study, but he did like to introduce me to the outside economy and how to deal with people, which can only be learned by personal experience at a job place. After he told me why he was telling me to do a job, I realized that he was right. I also realized that he loves me a lot and takes care of me. He wanted me to get a good education with part time activities in the press company with him. Every parents feel proud depending on the success of their son/daughter. My dad loves me very much and also takes care of me. He always looks forward in bringing me up. He usually tells me about different good opportunities and also encourages me to join. If I do well in my study or any other matter, my dad feels that he himself gets success. He looks at his achievements by my achievements. He does not want to see his own head get down because of me. Every father has a dream that his son or daughter does well in every stage of life and gets much success. Even though my father did not do well during his young study age, he expects his children to do better than himself in the studies or job or any other position. If someone is a doctor or a pharmacist or at a high position in society then his/her parents feel proud by exposing his/her intelligence or his/her success in life. While on the other hand, sometimes parents might feel shame in front of others just because of their children. So, if I do something good, which people appreciate, my dad becomes happy and says â€Å"I am proud of you. † My dad want to me be a good educated man in society first, then I am free to enjoy anything. Therefore as soon as I completed my middle school, my dad told me to work with him, which I can say is a bad incident or occasion for me. However, when I understand that there is a big fact behind that, it would not be any bad incident or news for me. My dad explained me very politely that once I would be a good educated person in a society, then I would have a much time to enjoy life and do what ever I want, which I could not able to do during my school days. Thus because of only this circumstances, I can present my self as an independent person in society. That was considered almost a good change in my life. There are so many people who have either good occasion or bad one, but for me it has a dual nature depending on the way of thinking.

To what extent can Marketing Mix be successfully Standardised Essay

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Post Award Phase Essay Example | Topics and Well Written Essays - 250 words

Post Award Phase - Essay Example Secondly, the contractor has to evaluate the impact of such changes on the ongoing project. The evaluation will help in determining any negative impact of the change on the project. For instance, limited supply of sand may lengthen the construction period. After the evaluation, the contractor and the project manager shall document the change as either approved or disapproved. If the change is approved, its impact on the scope of the work should be documented on the purchase order change notice or on the contract amendment. However, disputes are likely to occur in the course of this change. Dispute resolution process should therefore be put in place. These include the identification of the problem, researching the facts, conducting evaluations and ensuring open communication between the two parties. These steps shall help resolve any dispute arising from the change. The resolution activities must also be documented for future

Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 words

Zenn Motor Company Ltd - Assignment Example ZMC has created and delivered to consumers a form of vehicle for personal transportation, which is â€Å"zero emission no noise† better known as â€Å"ZENN†. Ultimately, ZMC has addressed the question of marketing by creating, pricing, distributing a form of electric vehicle that is efficient for consumer use and above all it is environment friendly (Boone & Kurtz 34). Question # 2 The critical relationships that ZMC should focus on are with its consumers, companies in the vehicle industry and companies with a large number of vehicles. These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36). Question # 3 One primary target group that ZMC has focused on is consumers. Precisely, ZMC has targeted commercial fleets and urban commuters. ZMC has taken various steps, which have aided in building relationships and value. These steps include developing a website in which the management has used to trace visitors and their preference. Through its website, ZMC has been able to establish the particular car that is preferred in a defined geographical area. ZMC has also built a relationship with consumers through viral marketing. The first adopters of the ZENN car have become evangelists of this product. ZMC has created an Ambassador program, which has trained customers on issues of marketing, and this has aided in building relationships and value for this group (Boone & Kurtz 57). Chapter 2 Question # 1 ZMC’s mission entails providing consumers with vehicles, which are pocket and environment friendly. This mission is achieved through creating a product that consumes less in terms of energy, and above all conserves the environment. ZMC’s mission is effective and efficient because the company has truly come up with a product that satisfies the need that brought it into existence. The number of consumers in need of the electric vehicle that is p ocket and environment friendly has been on the increase, a clear demonstration that ZMC’s mission is effective and efficient (Boone & Kurtz 74). Chapter 4 Question # 1 ZMC as a company has highly embraced the idea of social responsibility while marketing its product. The company has not only directed social responsibility towards consumers, but also towards the environment. It is also critical to note that the inspiration that led to ZMC existence came from the idea of conserving the environment and stopping global warming. The company has followed the principles of social responsibility by formulating a mission, which does not benefit the company alone, but also consumers and the environment. ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles. Ultimately, ZMC’s mission of creating electric vehicles that target conserving the environment and stopping global warming is a great social responsible marketing movement (Boone & Kurtz 84). Chapter 5 Question # 1 The most efficient form of secondary source of data, which ZMC as a company can use to its advantage are published reports and journals regarding the vehicle industry. There exists a lot of published information, which pertains to the success and failures witnessed in the vehicle industry. ZMC can use this information by capitalizing on the shortcomings witnessed within the vehicle industry while at the same time taking advantage of the vehicle industry’s capabilities. In essence, the published reports will provide critical information that will aid in developing specialty vehicles (Boone & Kurtz 72). Question # 2 There are a number of critical, ethical issues

Contract Law Case Study Example | Topics and Well Written Essays - 4000 words

Contract Law - Case Study Example The Director General of Fair Trading v. First National Bank [2001] 1 AC 481, was a test case, which has garnered a considerable amount of attention and controversy on the issues of fairness (equality) and reasonableness. Albeit the case is a local one, before the test is completed it will have far reaching implications and impact throughout the entire European Union. The issue of fairness is one which we are all compelled to deal with on a daily basis. Consequently, we are all familiar with its challenges, even for the most reasonable of men, we are perplexed by the paradigm of how does one be fair to one, and without being unfair to the other. The issues in this case gives it a special flavor, as it is spiced with social dimensions, economic ramifications as well as psychological overtones. It is not to be taken lightly, that there are elements present in this legal montage, which will take quite sometime (if ever) to untangle. Because it involves reasonableness, it is my contention that the initial remedy which will be presented by the court on these legal principles will be remedial, and the absolute relief will evolve over time. Given the fact that large financial institutions and the human element are at the forefront of these issues, the battle will be waged on the economic necessity battlefield of persuasion and influence. Nonetheless, I am convinced that the judiciary is prepared to serve the public good and preserve the human element.... similar substantive facts or circumstances and align them with the existing statutes which are applicable to the surrounding facts of the case. These facts are aligned with the pertinent statutes in an attempt to determine whether the defendant has committed a breach or to determine the level or severity of the alleged breach. In that the determination of a breach is referenced against the existing statute and aligned with the cases which are similar within this continuum, it is not often that a standing opinion is overturned. This is particularly true in a judicial climate where the bench is dominated by a number of strict constructionist judges; these persons interpret the constitution and statutes exactly as they are written and allow little or no room for expanding interpretations. Nonetheless, the expansion of interpretations or a broad reading of the statute can and does result, albeit rarely; there has to be at least two critical variables present to bring about the change of existing law; (1) The plaintiff must be able to show convincing and corrabarated proof to the court, documented history of a particular breach or number of breaches by a particular or specific group of defendants against a specific person or class of persons, and (2) reasonableness; the most intangible and transitional3 variable attached to the court or judges decisions. There is no question that this variable. Is intangible and the transitional state of reasonableness on an issue can be one thing today, yet another tomorrow; there are any number of situations or reasons which could

Statutory Analysis Report Essay Example | Topics and Well Written Essays - 750 words

Statutory Analysis Report - Essay Example In this scenario, Joe citizen is liable for the offence of having drunk alcohol and at the same time using a public right of way. The arrest by the policeman is warranted, and Joe ought to be charged with the offense of riding the bicycle while drunk. While riding in a drunken state, Joe put the lives of other drivers at risk, and also violated the law that prohibits persons from operating a motor vehicle while drunk. Under the New Hampshire motor vehicle laws, it is illegal to operate a motor vehicle when one’s blood alcohol content is higher than usual. Thus, Joe is guilty of the offence he committed since the reading in the meter is higher than the legal (Stevens, 2012). Besides, it is an offence to operate a bicycle while drunk since the laws that apply to drinking under the influence in New Hampshire also apply to the riding of bicycles under the influence. Every person found drunk while operating a bicycle in the roads of New Hampshire ought to be subjected to the same rules, which apply to the driver of any other motor vehicle. This is because, under the laws of New Hampshire regarding motor vehicles, the rules of the road cover even those who operate bicycles. As such, Joe is not an exception and the penalties that apply to the offenders who do not obey the motor vehicle rules in New Hampshire will also operate to him. As a judge, I would recommend that Joe be fined for riding a bicycle on a state highway while drunk. Imposing a fine on him would be a good step towards ensuring that he does not commit such an offence in the future (Stevens, 2012). In the case of Jim, he rode on a horse-drawn wagon on a public highway while he had drunk until he passed out. He violated the law since he travelled along a public highway, which can easily be accessed by the public. Although Jim was drunk, he was not directing the wagon himself as he had fallen asleep owing to the alcohol he had drunk. As a judge, I would treat the

HIV and AIDS Research Paper Example | Topics and Well Written Essays - 1500 words

HIV and AIDS - Research Paper Example The HIV takes control of the white cells once inside to make it function as a manufacturing base for viruses instead or the CD4+ T cells, hence lowering the immune system while increasing the viral load in the blood. The HIV and AIDs has no cure and people should focus on working towards suppressing the HIV mutation and not be overwhelmed by existing myths of cure. There are several means of transmission, distinguished into blood exposure, child delivery and breast feeding, and sexual contact among others, except the confusing beliefs. HIV infection develops into 4 stages before transforming into AIDs; they are both related diseases that could be treated from further advancement by prevention means, for the victim to live a longer healthier life. Keywords: HIV, Aids, CD4+ T Cells, Viral Load, Victim, Opportunistic Illnesses, Transmission, Blood Contact, Sexual Intercourse, Virus, Prevention, Treatment, Antiretroviral, CD4 Counts Introduction HIV and AIDs has been one critical health concern area that clinical and scientific researchers have invested resources in and continue to make progress in research. It is no longer a national agenda, but the effects of the disease have called for global governance to assist in preventing further spread. Until now, there are many people who do not seem to get the concept between the two diseases, and as a result, several myths have been coined within the social settings, some inflicting fear, discouragement, and stigmatization. HIV stands for Human immunodeficiency virus, while AIDs is Acquired immunodeficiency syndrome; the two diseases are related and known to destroy part of the immune system, specifically the white blood cell (T lymphocyte), cells that are concerned in fighting diseases and germs in the body ( â€Å"HIV hurts† 2013, para. 1). Through the diseases, many in the global population have been infected and definitely affected as many die leaving orphans and their loved ones unexpectedly. According to em edicinehealth, â€Å"approximately 40 million people are living with HIV infections, and estimated 25 million have died from this disease† (2013, para. 1). They are diseases that spread like a plaque and are known to have no cure, meaning their treatment is just mere prevention of further advancement into dangerous stages. HIV and AIDs history Researchers trace the origin of the diseases in Africa as a transmission from chimpanzees, after the blood contacts of the two animals (chimpanzee and human). The historical means of the African population for survival was through hunting and gathering, hence the blood contact is thought to have occurred either in butchering or hunting for food. AIDs was the first to be detected (around 1981) among people, especially the gay and bisexual men, one being diagnosed to have AIDs after developing some of the opportunistic infections and cancers that were uncommon for people with healthy immune system (Gallant, 2012, p. 16). This means that t he HIV virus was already in the infected people and had developed to advanced stages to be called AIDs; simply because the virus had not yet been discovered to limit its growth and develop treatment. After the discovery of HIV, it became possible to distinguish the two, such that if one is tested and found to have the virus, then he/she is termed

Marketing Plan for an Online MBA Program Case Study

Marketing Plan for an Online MBA Program - Case Study Example For instance, a student will not be able to have a class-room or a face to face experience with his/her faculties and could also miss out on those regular industrial trips. Apart from discussing the marketing plan, the other main focus of this report is to provide the advantages of an online-MBA program over an on-site program. To begin, an overview of the Kaplan University are discussed followed by the description of the target markets, competitors, product and services, location, pricing strategy and finally the report concludes with the implementation plan of an online MBA program and a summary. An online-MBA program is ideal for professionals who wish to soar in their careers but cannot afford to pursue a full time course. According to the Manya Group, one can acquire an MBA degree through the mode of distance learning where the interaction with the faculty is almost virtual, with the aid of communication technologies like the internet, email and video conferencing. Kaplan University is one of the many universities which provide online educational programs for those who wish to pursue their masters' degree but do not have sufficient time to attend traditional courses. Kaplan University was founded in 1937 and was formally known as Kaplan College (Kaplan College Reviews). Kaplan University offers top class business education and training for their students and offers more than 300 online Bachelor degree, certificate and diploma programs. According to their official website, Kaplan University focuses on adding a human touch to the high technology of learning online.The next few pages would describe the Marketing Plan for Kaplan University's online MBA program.A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives (Marketing Plan - Wikipedia, online source). Description of the Target Market Markets can be segmented using a lot of approaches which would include Demographic, socio-economic and psychographic approaches (Adrian Palmer, 2004). According to Adrian Palmer (2004), age is probably one of the most widely used bases for market segmentation. The Target Market for the online MBA course at Kaplan University would be for working professionals, students and even housewives who wish to pursue higher education between the age group of 22 to 60. According to U.S News and World Report, about 50% of current graduate students are over age 30 and nearly 25% are over 40 (Michael Hergert). Fig 1 shows the marketing Ps and centralization of the target market Ways of targeting people for enrollment: With the advent of the internet, e-mail has become an efficient and the cheapest way of targeting a lot of people towards your company but one must be careful of spamming as this could also lead to junk mails (Adrian Palmer, 2004). E-mails can be sent out to these targeted groups informing about the online MBA courses available to them by offering concessions on fees and added advantages of an online educational experience. Other methods could also be done by using radio broadcasts

The Communication of Window Displays Essay Example | Topics and Well Written Essays - 1750 words

The Communication of Window Displays - Essay Example Henry Selfridge, the owner of Selfridge retailer store and the initiator of visual merchandising understood the significant of window display. Thus, he came up with innovative window designs in order to communicate to customers on the available brand offered in the Selfridge store. The creative director of Burberry store (London-Regent Street), Christopher Bailey also came with innovative ideas for communicating to the shoppers about the brands available in the store. Selfridges and Burberry are among the fashion retailer companies that employ window displays strategy in order to increase sales in the highly competitive global market. Bhalla and Anuraag (2010, p.145) argue that wherein gratification precedes loyalty, retailers have learn that it is through being smart that one can achieve success in the highly competitive market. Therefore, retailers attempt to use window displays as a strategy of communicating to the consumer about the products and services they deliver to them. Selfridges London and Burberry use window display in order to communicate at physical interfaces with the consumer right from the point of sighting the store or the shop. The aim of window display is to catch the attention of the consumer at the store front and entice him or her into the shop; thus creating enough interest for him or her to make a consumption decision. This technique of window display is known as visual marketing; hence, retailers use this technique to deliver a differentiated and shopping experience. Visual marketing technique plays significant role in shopper acquisition and customer loyalty, in which a lot of efforts and expenditure are invested (Bhalla and Anuraag 2010, p.145). Additionally, window displays create first impressions of the retailer stores and its offering through tactical communication. For instance, Selfridges London and Burberry retailers use art and visual communication designs or images for sustaining the preference of the

State and federal laws and regulations Essay Example for Free

State and federal laws and regulations Essay Beginning from January 1, 2006, individuals with incomes up to 150% of the federal state poverty level and with limited resources would be eligible for the subsidy. Unfortunately, the MMA also eliminated all Medicaid drug coverage for more than 6 million individuals who are dually-eligible for both Medicare and Medicaid, and required states to pay back to the federal government – through a mechanism known as the â€Å"clawback† – most of the savings that they would otherwise realize from the state. As a result of the legal mandate, states have attempted to respond by implementing their own State Pharmaceutical Assistance Programs (SPAP) to provide cost-sharing and supplemental drug coverage for dual eligibles and other low-income residents. The SPAP makes payments on behalf of a Part D beneficiary, with such payments being counted toward to the beneficiary – true out-of-pocket costs which count toward meeting the astronomical threshold which leads to reduced or eliminated beneficiary cost-sharing (Center for Medicare Advocacy, Inc., 2007). Despite such efforts by the states, however, the Center for Medicare Advocacy (2007) reports that dual eligibles will nevertheless find themselves with less prescription drug coverage under Part D than they had under Medicaid, and with far less protection to challenge denials, and other barriers to coverage. In addition to making co-payments for their prescriptions, dual eligibles also have to deal with predicted yearly increase of these co-payment amounts (Center for Medicare Advocacy, Inc., 2007). As a result of Part D, the stop-gap emergency actions taken by numerous states was estimate to have cost between $500,000 to several million dollars, as it varies per state, and puts those states budgets at risk (Champlin, 2006). Unfortunately, by law, the federal government cannot reimburse the states for the costs they spent in order to fix the problem. Based on the data presented and analyzed in the previous sections, the thesis concludes with the following recommendations to minimize issues identified – the complicated CMS enrollment process, and the lack of information as to the dual eligible beneficiaries right to reimbursement – to the different parties involved, or affected, by Medicare Part D: The Business Environment †¢ Non-insurance companies, regardless of whether in the US or anywhere else in the world, and regardless of type of industry, should run their health care program like other parts of their business. Health care management should be deemed as a key business function as equally important as the other key business functions of the company such as marketing, sales, or operations (Watson Wyatt Worldwide, n. d. ) †¢ Private insurance companies offering Part D should make sure there is exhaustive communication with Medicare representatives in terms of eligibility information, and with companies and beneficiaries themselves. With regard to beneficiaries, private insurance companies should make sure there is full disclosure, and knowledge, as to the plans available to them, and as to the prescription drugs available in the plans they selected. Insurance companies need to work closely with physicians to ensure that the required drugs their beneficiaries need are included in each beneficiarys formulary. There may be a need to develop a formulary which is more flexible in incorporating the individual medication needs of each patient. Private insurance companies should also not bombard their prospective clients with too much plan options, and should perhaps start with what their clients need, instead of presenting them with a set of options, in order to help the beneficiaries determine which plan is most appropriate for their needs. †¢ Physicians and pharmacies should participate in keeping an eye on how private insurance companies implement Part D plans and regulations. Since these are the two parties or sectors which deal directly with the beneficiaries – either on how they get their medicine upon purchase, and in determining what medication they need – physician associations and pharmacies should lobby or solutions to the glaring loopholes of the Part D program. The Employer †¢ Employers have to emphasize employee productivity and overall health as key goals. Not only should they aim for longer-lasting and more efficient health care strategy planning cycles, but they must also engage their employees in health care decision-making (Watson Wyatt Worldwide, n. d. ) For instance, employers can help by including employee self-service features in their health care program, and should empower their employees to take responsibility for health benefits without the employees feeling that they are left on their own. The employer should provide assistance and information in helping their employees to select the best plans they need. To do so, employers should themselves be careful in their selection if the medical vendor they decide to tie up with, or have been tied up with, in providing employee health benefits. The employer has the responsibility to ensure that the insurance company is effectively transmitting eligibility information to Medicare. In other words, the employer should be vigilant for their employees sake †¢ The employer can also make use of information and technology investments to administer benefits and distribute health information to their employee. The Employee †¢ The employee should do his or her research on Medicare, and study carefully the plans available. The employee should figure out how much he or she can afford to spend, and a make a list of the drugs currently taken. For questions, the employee can turn to the Medicare website or call their 1-800 hotline. Some state assistance programs can also help them enroll, and articles and reports, featured online or in newspapers, which investigate the choices available in their local areas may also provide useful information. Should the beneficiary be taking a large number of prescription drugs, he or she should look for a plan that does not have a doughnut hole or get multiple plans to cover the gap, if they can afford it. Lastly, the employee could also try talking to his or her pharmacist, who fills prescriptions every day and may be able to name plans that provide the best coverage (McWhinney, 2006). †¢ The above recommendations are applicable to retirees or plan-holders who may want to shift to another plan. To beneficiaries however who have not yet retired and are still currently enrolled, they should then strive to take a more active part in taking responsibility for their health care. Understanding the ins and outs of their companys health care program is a first step, as is availing of seminars, and other information dissemination campaigns that their organization may offer. In other words, employees should not be merely passive recipients, but should participate as engaged and informed consumers in making cost-effective decisions with their employers about the type and amount of health care that they need (Watson Wyatt Worldwide, n. d. ) The Government †¢ CMS should require PDPs to notify beneficiaries about their right to reimbursement, and monitor implementation of its retroactive payment policy (U. S. General Accounting Office, 2007). CMS should work with state governments in determining where the deficits arise, and in assisting state-sponsored programs to subsidize low-income beneficiaries by reimbursing at least a percentage of what states spend to make up for what Medicare was unable to provide. This may perhaps require an amendment to the actual MMA law, to encourage states to participate more actively in prescription drug subsidies for their low-income constitutions without the fear of depleting their state coffers. CMS should also require PDPs to transmit eligibility information to Medicare within a prescribed period, with a penalty imposed should such information not be communicated, or be wrongly communicated. In the same vein, CMS must ensure that the assignment of dual eligibles into appropriate plans involves communicating to the PDPs of these beneficiaries dual eligibility. The point is that beneficiaries should not be turned away at pharmacies simply because they were not identified or classified correctly by their PDPs. Otherwise, the MMA would not be serving the original objective of the law: to provide prescription drug benefits, and ultimately, to improve the quality of health care in the country. Part IX: References Camillus, J. C. (November 1999). Putting Strategy to work. Praxi, Business Line’s Journal of Management. Vol. 2, No. 4. Center for Medicare Advocacy, Inc. (2007). Medicare Part D. Retrieved May 10, 2007 from: http://www.medicareadvocacy. org/FAQ_PartD. htm Champlin, Leslie. (January 13, 2006). Family Physicians Grapple with Medicare Part D Glitches. American Academy of Family Physicians. Retrieved May 12, 2007 from: http://www. aafp. org/online/en/home/publications/news/news-now/archive/medicarepartd. html Employee Benefit Research Institute. (July 2004). Health Care Expenses in Retirement and the Use of Health Savings Accounts and Appendix. EBRI Issue Brief # 271. Retrieved May 10, 2007 from: http://www. ebri. org/publications/ib/index. cfm? fa=ibPrintcontent_id=3502 McWhinney, Jim.(January 9, 2006). Getting Through The Medicare Part D Maze. Investopedia. Retrieved May 10, 2007 from: http://www. investopedia. com/articles/06/MedicarePartD. asp Medicare-PartD. com. (April 1, 2007). The Background and Basics of Medicare Part D. Retrieved May 10, 2007 from: http://www. medicare-partd. com/PartD-History-MedicarePartD-ProgramPDP. php Rovner, Julie. (January 11, 2006). Problems Plague Rollout of New Medicare Drug Plan. National Public Radio. Retrieved May 10, 2007 from: http://www. npr. org/templates/story/story. php? storyId=5148817 Slaughter, Louise M.(June 1, 2006). Medicare Part D – The Product of a Broken Process. The New England Journal of Medicine, Vol. 354: 2314-2315, No. 22. Retrieved May 10, 2007 from: http://content. nejm. org/cgi/content/full/354/22/2314 Stebbins, Marilyn. (January 20, 2006). Confused by Medicare Part D? UCSF Expert Offers Advice. University of California, San Francisco. UCSF School of Pharmacy. Retrieved May 10, 2007 from: http://pub. ucsf. edu/today/cache/news/200601203. html Watson Wyatt Worldwide. (No date). New Rules for Managing Health Costs – Seventh Annual WBGH/Watson Wyatt Survey Report. Retrieved May 10, 2007 from: http://www. watsonwyatt. com/research/resrender. asp? id=W-532page=1 Wikipedia, The Free Encyclopedia. (2007). Medicare Part D. Retrieved May 10, 2007 from: http://en. wikipedia. org/wiki/Medicare_Part_D U. S. Government Accountability Office. MEDICARE PART D – Enrolling New Dual-Eligible Beneficiaries in Prescription Drug Plans. Testimony by Kathleen M. King, Director, Health Care, before the Committee on Finance, U. S. Senate, May 8, 2007. Retrieved May 12, 2007 from BenefitsLink. com Website at: http://www. gao. gov/new. items/d07824t. pdf.

Thematic Analysis Of Faerie Queene Literature Essay

Thematic Analysis Of Faerie Queene Literature Essay The earthly human society continues to be faced by various impediments to its existence and continuity. Some of these varied issues include; the reality a bout truth and faith, the unending evils, the confusion of love and the persistence search for purity. It is because of these squabbles that Edmunds Spencers Faerie Queene was written. The book focuses largely on the central theme of holiness and how it can be achieved in the society. Holiness would mean being pure, clean and godly. However it can not exist without evil. According to Wauchope, holiness could be compared to light and evil compared to darkness. Holiness therefore the main drive and urge for any person who wishes to attain the highest faculties in life, truth, faith and love. The work of any writer cannot be clear and complete unless various characters are employed in order to bring out the intended message. As such Spencer has notable characters that have different purpose. Book 1, Cont I, introduces Redcrosse who is the Knight of Holiness that works collaboratively with Una, a beautiful lady who is out to represent truth and faith of a true Christian. It is matter to be noted that for any person who aims to be a true Christian full of holiness, he must have true faith. The religious battles that exist in the world today can be traced back to the christsera. Most of our time is faced by lack of virtue of holiness, persistent evil that threatens the human race specifically occurring as a result of superiority struggles among the major religions of the time. The world known religion catholic is being condemned for not presenting truth to its followers and uses various images that are meant to deceive. The strength of Knight and the lady Una is as a result of boldness, courage and sheer determination to achieve victory by fervently fighting evil and false religion (Faerie Queene II,147-48) . The Roman Empire worked continuously hard to ensure that the whole world remains bound by one religion but however, because of increased awareness and freedom, the England people led a determined rebellion and broke away from Roman Catholic to form a true religion of Protestants and Anglicans. This fierce break-up aggravated evil in the society, where most people were killed for defending their faith. Most Martyrs like Stephen were forced to die because of trying light to bring to the world. The true position for any Christian should be to aim at fighting for righteousness and work towards ensuring that evil does ensue too soon. Every society that tries to advance in holiness still has to face the hurdles of vice. The two elements are parts of the same coin that operate at the extreme ends. Hamilton highlights in his book, that evil will take the slightest opportunity to engulf holiness. Una who is representing truth happens to meet Duessa, who on contrary represents false images that are used to deceive and confuse the faith of Una. She is torn between the devil and deep sea losing when she encounters Duessa.That being a strong religion, Catholic Church still focuses on use of images which carry false meaning. These images could be source of idolatry, which caused the rebellion of the Protestants. Indeed any individual with divine faith and holiness cannot accept to throw away his noble pursuit because victory does not come easily. Fighting evil in the society requires one to stay on course even when it seems tough. This would require surrounding yourself with life performers who have achieved the highest ladder in the fields of faith, character and honour. When Knight Meets Una, a strong bond is developed that help them to remain focused in their mission to achieve holiness and eradicate evil. Therefore when cooperation exists among the members of the society, then notable vices like rape, idolatry and innocent killings cannot continue to escalate further. This is not an individual effort but an integral one which requires positive mindset that Redcrosse is urged to have. Resolved in minde all suddenly to win (Faerie Queene, I.210). Human beings still remain to be the weakest creature that is easily lured into evil. Many a time most people have found themselves on the crossroads, more on the wrong side than on the right side of it, because they were tempted by other people; who because of weaker power for self defence of individual values and virtues had to give into it. Wauchope infer a case where Archimago tries to separate Redcrosse from Una through lust and deception, which he falls into. Once separated he becomes extremely weak making it easy for Duessa to deceive him even more. It is good to note that whenever truth is separated from holiness, confusion ensue as people are lost in faith. Thus in our present times it is essential that we keep good companies and associations that can help us grow in faith ,develop the power to defend our believes, not being easily led astray from truth and fall into the paths of evil by the already fallen. This will help enrich the soul, mind and body which in turn will help to perpetuate holiness in all kind and spheres of life. Evil in our society can only be eliminated only and only if we take collective initiative to set rules that will help lighten our lives than darkening it. Only when truth is adhered to that we can forge a way out to develop standards of morals that every member is expected to follow. There is a great overall evil that threatens mankind, the very basic evil of sin. This is the dragon that Redcrosse defeats at the end of Book 1 of Faerie Queene. This enemy can be dealt with, through reformation in various social institutions like marriage, learning institutions, governing bodies and churches. The Norton Anthology also focuses on best reason as to why we should reform our social, economic and political systems so as to have an all round society. If we restructure our religion, faith and love we will have a true meaning of holiness. Holiness is not complete without love. True love does not lie in being beautiful or gorgeous, but it thrives where there is truth and light in faith. Most young men tend to associate beauty with love, but in really sense, it is not an indicative virtue of love. Courtly love dictates that the excitement and splendour constantly travel with valiant warriors who croon romantic declarations of passions to women and eventually accumulate great respect through epic triumphs in the battles over many years. The Redcrosse knight bridges the gap between mere men and these gallant celebrities and reverses the process of virtue. The virtues of love entail being sincere in heartily devotions and commitment to one another, not in reputation but in character and true integrity. This is the ingredient of love. Jennipher Sinclair, points out that being in love does not necessarily mean sexual and emotional feelings but involves learning how best we should live a virtuous life full of respect, purity and holiness. Respect will involve observing the code of humanity of preserving life and not forming stereotypes that are prejudicial and discriminative in nature. These acts are highly shown by persistent struggle that exist between the Roman Catholics and the Anglican Protestants. When human beings begin to use religion as an instrument to hate rather than love each other, then no major developments can be realised specifically in the areas of holiness. As Nelson Mandela points out that, No one is born hating the other and if a person can learn to hate, then he can be taught to love. Love is the union of all earthly races because all human beings have blood that is red symbolising that we are all equal. The Faerie Queene was intended to teach the young men and women to focus on building a society that is clean and pure in its operations. Being the weakest and most lured into temptations of every soot, they ought to observe good codes of conduct. Young men should posse spotless character and should rise to highest circles of leadership and command. We are also a forewarned about love and appearance because love is not in the beauty, as such, believing in the beauty would deceive and the originality of true love. Only truth and faith can indicate real virtue and meaning of love and struggle hate.Consequentlty we are also encouraged to remain firm in our believes and of life, because modern expectation cannot always be met and fulfilled, and respect through trials other than physical tests, in the long run, holiness prevail over evil and light blinds the dark.

A Change Of Nursing Management Proposal

A Change Of Nursing Management Proposal This report gives the thorough analysis of the current situation and an informed view of the future of Parkway Nursing Care. This report then provides a series of recommendations to close the gap between the current situation and desired future. This study aims to investigate the implications, forms of resistance, and stress which are present in the daily work of Parkway Nursing Care and the way they handle these occurrences, as well as the types of mediating processes which occur within relationship which produce confrontation and the way these help them to comprehend and transform their own work. The study concluded that problems, forms of resistance, and stress not only exist but also contribute to the reproduction of unequal relationships on the job and that these relationships occur between nurses and supervisors, home directors and auxiliary individual. Responding to this situation, nurses have been utilizing individual and informal resistance resolution. To avoid this resistance some collective resistance strategies suggest to overcome the resistance in Parkway Nursing Care. Profit and growth these two are the major drivers of any company strategy. All companies mainly focus on profit and growth. In Parkway also, the management focused on profit and growth and in fact it has achieved these through its outstanding leadership in spite of many challenges. The current size of Parkway, numerous awards and its reputation in the market demonstrate these achievements. However, as the pressure for growth continues, especially when the focus is not supported by right resources/facilities and well motivated staffs, there bound to be some chances of occurring certain problems hindering to the momentum of growth. This may affect the companys long-term performance. We cannot just go for profit and growth alone, but need lot of strategic thinking followed by implementation of the right plans through vital investments to meet the long-term objectives. It is important to have the right key people focused on these long-term objectives and also create a good image of the c ompany. Developing a rigorous execution plans and its successful implementation will bring good outcome. As part of growth development plan, a good management should always be concerned about the warning signals that come out from its survey results. The survey results shows the injuries, absences, turnover rate of staff and incidents per patients for the Parkway Nursing care between the 2000 to 2009. First of all the total number of patients increased slightly between 2000 to 2007.In 2000 there was total number of patients about 21,200 .This rose sharply to about 24,500 an increase 15.57% between 2000 to 2007. In 2009 there was sudden increase in number of patients by 4.98% .There was significant increases in number of patients in both years 2001 and 2009 .The number of patients went up by 5.19% and 4.98% respectively. It can be seen that there were significant changes in injuries per staff member, incidents per patient and certified absences per staff and others. The injuries, incidents, and absenteeism increased with the increase of patients in Parkway Nursing Care. On contrary , we can see that the increase of injuries, incidents per patient, absences of staff cause to turnover rate. Turnover and absenteeism are the withdrawal behaviors and work-related injuries are a significant problem in the nursing profession and are commonly attributed to the stressful nature of the job. The survey results indicate that many problems have developed while the organization was focusing on achieving its growth and profit objectives. Number of patients increasing but all categories shown decline. Costs associated with the problems exert pressure on profitability. Problem exacerbated by reduction in funding and increased documentation. All the above will make it difficult to meet stakeholders needs especially the venture capitalist. 3.PROBLEMS IDENTIFICATION As per surveyed the following problems has been identified in the Parkway Nursing Care. 3.1.Staffing : Parkway Nursing Care has been facing one of the challenging problem is staffing. The staff injuries, absences, turnover these are main problems in parkway Nursing care. The major sources of injuries to nursing care workers are lifting and moving patients and overexertion. The injuries problems will contribute the work-related absenteeism and turnover in Parkway nursing care. Turnover is the one of the issue impacting the performance and profitability of Parkway Nursing Care. voluntary or regrettable turnover that occurs when a nurse that the organization would like to retain chooses to leave their job. Losing critical employees negatively impacts the bottom line of Parkway nursing care in a variety of ways including that decreased quality of patient care, loss of patients, increased contingent staff costs, increased staffing costs , increased accident and absenteeism rates. Employees are then forced to work harder and sometimes longer hours to make up for the lack of a sufficiently s ized nursing staff. The Parkway Nursing Care facing another problem is hiring new employee .This was under scrutiny of Government requirement to hire skilled employee or registered nurse in nursing care industry. 3.2.Physical Demands : Standing or sitting, listening to the patient, family, other health care workers, pushing the beds, gurneys, and wheelchairs, monitor poles, laundry and trash containers doors, pulling beds, gurneys, and monitor poles. Objects from shelves such as linen, supplies monitors, laundry and trash containers and doors these are essential physical functions nursing care .The problem is nurses demand the mechanical equipment to lifting patients and move patients from place to another place in order to prevent stress ,injuries and heavy load .These demand impact the other job turnover .The parkway not willing to purchase mechanical equipment because of it is cost oriented. This will increase the input cost and impacting the profitability of parkway nursing care. 3.3.Documentation: The Parkway Nursing Care has been facing one of the problem was documentation. This was occurring due to Generation gap between old caregivers and young caregivers. It is the difference between the young and the old in priorities and perceptions. The younger generation is always quick to adapt to new situations. It is often the inability of older generation to accept the vigor ,vitality and extreme views of younger generation that leads to the generation gap and communication gap in workforce. This is one of problem is Parkway Nursing care due to this some of them uncomfortable with Electronic Documentation. In an age of rapid changes it is quite obvious that the gap widens , inevitably ending in conflicts. It is high time we accepted the need for an ideal society where the aspirations and views of both generations could be converged to make job more comfortable. Documentation is the mandatory thing in Nursing care industry. The government impose restriction on mode of documentation especially in the E-documentation.This leads to one of the problem in the parkway. 3.4. Focus on filling beds This is the economic problem in the parkway nursing care .The parkway is focusing at filling of beds in order to get profitability. But this may cause the problem to workforce in terms of patient care and reputation. This problem contradict the sales of parkway nursing care why because it affect sales down and also impact on profit of parkway and also reputation. So this problem makes the dilemma to management of parkway nursing care. These are the major problems impacting the performance and profitability of Parkway Nursing Care. 4. CHANGE MANAGEMENT STRATEGY Change management isnt working as it should. Both groups know that vision and leadership drive successful change, but far too few leaders recognize the ways in which individuals commit to change to bring it about. Top-level managers see change as an opportunity to strengthen the business by aligning operations with strategy, to take on new professional challenges and risks, and to advance their careers. For many employees, however, including middle managers, change is neither sought after nor welcomed. It is disruptive and intrusive. It upsets the balance. Senior managers consistently misjudge the effect of this gap on their relationships with subordinates and on the effort required to win acceptance of change. This leads to resistance in the organization. Resistance to change: Most people dont like change because they dont like being changed. When change comes into view, fear and resistance developed. Resistance to change is the action taken by individuals and groups when they recognize that the change may threat their interest. Resistance may be active or passive, overt or covert, individual or organized, aggressive or timid. 4.1 Forms of resistance: Psychological Resistance : The psychological Resistance can be fear of the unknown and fear of failure .No one can say precisely about the consequences of change, and this uncertainty builds up discomfort. The uncertainty and discomfort cause negative reactions among people and they are encouraged to resist change. The change may require advanced skill and abilities that may be beyond employees capabilities. In such situation, the employee may feel that his interests regarding jobs, power or status in an organization are at risk and this fear lead him to resist the change. Logical Resistance : The logical resistance can be of power and conflict, misinterpretation of change and not agreed with the impact of changes: Power and conflict comes from resistance to change also occurs when a change may benefit one department within the organization while harming another. Another reason is Misinterpretation of change. People resist change when they do not understand it. Such situation occurs when the proposed change is not consulted with the employees and supposed to be enforced as an order. People like to know what going on in their organization, especially if something is related with their jobs. When employees feel that the change would increase their working hours and duties and disturb but the benefits and rewards are not seen as adequate, they resist. Sociological Resistance The sociological resistance comes from group norms and disturbance in established pattern. Over a period of time, the members of a group develop understanding and interpersonal relationship. The group members resist the change when they believe that it will alter interpersonal relation and coordination among group. The employees and management are tending to develop a pattern of working. When they recognize that the proposed change can force them to modify their established pattern, they resist the change. 4.1.Resistance in Parkway Parkway staffs also have some type of resistance to change . Inadequate information, failure to accept the need for change ,communication problem ,untrained staffs , etc are the examples in case of Parkway nursing care. In Parkway one of the reason to resistance comes with respect to documentation. Government kept some restrictions on healthcare industry should maintain the record in the form of E-documentation. This leads to communication problem between supervisors and workers. This old care givers resists change because of they have their own perceptions and organizations are resisting this change because this change impacting the operating cost of organization in order to maintain old records .These problems demand the Parkway nursing care recruit the new employee and accompanying training programs have been increase compensation costs and Parkway mainly focuses on filling their beds. This needs high physical demands of staffs. So staffs always resist this attitude of management. Staffing problem is another reason for resistance. The shortage of enough staffs also leads to the high physical demands of current staffs. So they definitely resist the changes. Nurses are increasingly dissatisfied with staffing reductions at hospitals. They are overworked, and they often do not have enough time to maintain a high quality of patient care. This is a direct result of spending more time with paperwork instead being bed side with the patient and having too many patients to care for. The next reason is that the experienced staffs also resist changes, because they have to give training for the new staffs. This is an extra work to the experienced staff, so they resist the attitudes of the management. Most of the staffs may resist to any changes which may affect their work-life balance such as security, friends and contacts, money, freedom, pride and satisfaction. 4.3 Overcoming the resistance It is recommended that giving opportunities in change participation and involvement of staff to feel them ownership of the change. If staff understand the needs for change and what is involved they are more likely to co operate in that case management need to educate them and communicate with staff properly. Assess individual and teams leadership effectiveness and also provide feedback to determine individual strengths and developmental priorities facilitate a session with the executive team to review team profile. This will contribute increased awareness regarding individual and teams overall leadership effectiveness (strengths and gaps) and team dynamics. Individual and company objectives. Managers expect employees to be loyal and willing to do whatever it takes to get the job done, and they routinely make observations and assumptions about the kind of commitment their employees display. The terms of a job description rarely capture the importance of commitment, but employees behav ior reflects their awareness of it. Employees determine their commitment to the organization along Nurses of all stripes have the need for open communication with their nursing leaders. Many feel resentment when not told pertinent information. Communicate regularly with your nursing staff so that they feel assurance when they hear from their nursing leadership. Remember, communication works both ways so prepare yourself to listen attentively when engaged by your nurses. Never underestimate the power of a hand-written note to express your thoughts. Check to see if your older nurses know how to be plugged into technology to receive the full benefit of all electronic communications. Remind your younger nurses that instant feedback may not be possible on all issues and to patiently wait for responses to issues that arise. 5.Implementation Facilitating the growth and development of staff is an important nursing leadership function. Nursing depends on motivated nurses performing to their fullest potential. While many challenges face nurses in leadership positions, using nursing leadership strategies that motivate appropriately, communicate regularly and encourage effectively will ensure success for any nursing staff. 5.1.Creating Leadership Strategy The first step in formulating the leadership strategy is to review the business strategy for implications for new leadership requirements. This analysis usually requires a team of experts composed of some people who know the business intimately and others who are familiar with processes for acquiring, retaining and developing leadership talent. Beginning with the business strategy, the first step is to identify the drivers of the strategy. Drivers are the key choices that leaders make about how to position the organization to take advantage of its strengths, weaknesses, opportunities and threats in the marketplace. They are the things that make a strategy unique to one organization as compared to another and dictate where tradeoffs will be made between alternative investments of resources, time and energy. Drivers are few in number and help us understand what it is absolutely essential for leaders and the collective leadership of the organization to accomplish. 5.2.Recommended leadership style : Although many great nursing leaders emerged in the past ,most nurse were kept insubordinate positions .This subordinate has diminished as more nurse have learnt to apply their leadership skills to attain the ultimate goal of improved patient care. Nurses with leadership skills effect desired changes in the patients health patterns , in the medical treatment facility , in the nursing profession and in the community. With education ,training and practice, every nurse can develop the following leadership qualities. Professional Knowledge: Nursing involves knowledge in biology ,nursing science , social science , psychology and many other areas .Learn how to find and use appropriate reference materials and resource persons quickly and efficiently .Keep up with current nursing practices for validity ,reliability and applicability and share your knowledge with the peers and your subordinates. A positive self -Image :Leaders must be enthusiastic , dynamic and self-directed. They must be comfortable with themselves and act as role models to their followers. Assertiveness : Ability to state family and confidently and do quietly what you think to be right assertiveness enables a nurse to be professional. An understanding of human needs :The highest level on Maslows Hierarchy of needs its self actualization which is the need for individual to reach her /his potential through development of her . his unique capabilities .Nursing is often described solely in terms of tenderness , love, devotion and similar qualities that are generally associated with mothers and angels. Qualities That a nurse Needs :Nurses are the only healthcare professional dealing with hospitalized patients 24-hours a day. Nurses provide expert , skilled care when patients are acutely ill. Nurses also work outside the hospital settings in many different roles , including health promotion activities ,health lifestyle practices and disease prevention People skills are essential , along with a sincere desire to help others. Leadership is another necessary .This includes organization and management skills ,good work ethics , and inner calm in the face of emerges .In our technologically advanced society computer skills , manual dexterity and the ability to operate various equipment are important. Let us in mind that all the scientific and technological advancement cannot replace a caring nurses, professional competence and empathetic expertise .Her commitment on duty and selfless service make nursing a bole profession. 5.3.Leadership behaviors of home directors The company is going to be making some major changes from top-level management to operational level management. The top-level home directors have the ability to prioritize the work, time management, good decision making, and also have good communication skill. The top-level management always communicate with middle level management and middle level management communicate with bottom level management and vice-versa. In Parkway, there are different departments and all these departments have different home directors. The management should communicate with these home directors. The management sends all relevant information to these directors and these directors send messages to supervisors. Also they send back information to top management. In all organization, successful leaders typically develop largely by first learning to be good followers. The home directors should have the clear vision and mission about the organization. The management gives permission to directors to involve in th e decision-making and strategic planning. They should reduce employee dissatisfaction and actively involves in the effective process of delegation. The home directors should have more personal and active attitude towards goals. The home directors need to be continually engaged to co ordinate and balance to compromise conflicting requirements. The main jobs of home directors are planning, controlling, organizing and directing the activities. 5.4.Leadership behaviors of supervisors The middle managements act as a bridge between top-level management and bottom level management. In Parkway, supervisors are in the middle of staffs and home directors. The supervisors collect the instructions from the home directors and send to the staffs. They also collect feedback from the bottom level and send to the directors. The supervisors do this to create team spirit around him and near him. They also involve in certain quality improvement activities. Supervisors should be good listeners and also a good communicator. Finally supervisors should be an influence for others, work wise as well as ethically. And also should be a good motivator. The supervisors should mainly focus on encouragement, motivation, and communication. 6.Job stress in Parkway Over the past two decades, there has been a growing belief that the experience of stress at work has undesirable effects, both on the health and safety of workers and on the health and effectiveness of parkway. This particular concern has been expressed for the effects of stress on health-care professionals and, in particular, on nurses in Parkway nursing. The high turnover rates lend themselves to one of the stress-causing points in nursing, which is the very common experience of being short-staffed. Employees are then forced to work harder and sometimes longer hours to make up for the lack of a sufficiently sized nursing staff. Health care cost cutting is another factor contributing to this overwork problem. Enough nurses to fill the workload are often simply just not employed for financial reasons. 6.1.Sources of Stress The main sources of stresses that may be affected in parkway are environmental factors, organizational factors and personal factors. Environmental factors include economic problems, political problems and technological problems. Organizational factors comprised of task demands, role demands and interpersonal demands. Finally, personal factors include mainly family and personal relationships, earning capacity and personality problems. All these three types of stresses are existing in Parkway. These stresses will affect the job of staffs, management and patients. Some stresses are related with challenges; i.e. workload, pressure to complete tasks, time urgency, etc. Some stresses are related to goals, etc. In parkway, there are mainly three different types of stresses. Staffs cannot take time off when they need it. Some time they need some emergency time off due to personal problems. There is no contingency plan for these emergency cases. Most of the staffs have parents, children, etc. and they need to balance their family life with work life. In reality, the staffs do not get leisure time to get together with their family. There may be chances to develop stress in such situations. The staffs also have got high workload due to shortage of staff and more patients. This will leads to high physical demand of staffs and therefore stress for the staffs. The communication gap is one of the reason that causing stress to staff in the parkway and there is no coordination between staff with paper based documentation. When a new shift begins, they dont have much time to check on what happened in the previous shift. This communication gap will make conflict between the staff and also produce high stress to the staffs. 6.2.Stress Management plan Actions or situations that place physical or psychological demands on people over time will cause stress. Both physical and mental stress are required for normal and healthy growth and moderate amounts in the workplace can increase productivity. But if not managed properly, stress can eventually lead to burnout as well as to physical problems. In the workplace, one of the chief causes of stress is the feeling of inequity or unjust treatment. Effective stress management addresses employees both physically and mentally. Easy and economical treatment at the workplace includes provisions for music and physical exercise with suggestions for rest, diet, and meditation. Management can also reassign tasks and provide more flexible work schedules. Workplace stress is expensive because it can cause absenteeism, increased sick leave and medical costs, and high turnover rates. Parkway can give some relaxation programs to the staff like meditation, yoga etc. so that they can get relaxation. It helps people to reduce stress temporarily and also reduce the symptoms of stress. Few organizations have already established this for their staffs. We can also implement this in our organization. Another plan is biofeedback system. Conducting regular medical checkups to the staffs, their welfare The feedback provides the bio information of the staffs wherein the heartbeats, brain waves, etc. are measured. Parkway can coordinate some programs allowing sabbatical leaves to encourage stress relief and personal education. And also include some personal wellness program me . All these programs definitely reduce the stress of the staffs. Parkway can also provide counseling sections to the staffs. It will help to employee to cope up with difficult situations. It seeks to staffs mental health. Good mental health means that people feel comfortable about themselves, right about other people, and able to meet the demands of life. Counseling usually is confidential so that employees will feel to talk openly about their problems. Staffs can share their job problems as well as personal problems and reduce their stress through proper guidance. Some times the manager can do this counseling. Giving proper training to the staff is another way to effectively reduce the stress. For example, some staffs do not know how to use electronic machines, new technologies etc., and proper training to such people will help them a lot to reduce their stress. Always maintain a good communication with staffs as the communication controls the stress of the jobs. Having sufficient number of employees to work effectively will reduce workload stres ses. The management can also provide some leaves related with employee sabbaticals. Conducting welfare programs that reduces the stress of employees will be another approach. These are planes can be implemented in Parkway. 6.3. Summary In summary, the following are recommended to enhance the overall long-term performance of the Parkway: Recruit additional staff in workforce to reduce workload Mechanical lifting systems. Flexible time schedule. Electronic Documentation Training to staff for new software/ equipment Family outings/ social gatherings/ sports Performance based bonus Regular communications from top management to staff Feedback from staffs Personal wellness/ medical check up Counseling services 7.Conclusion It is recommended that the parkways management has been ambitious for profit and growth in the current competitive business model. For that They set some demanding goals for growth .The management should always be looking for better performances and changes necessary within the organization to meet the long-term objectives .This long-term gain may be possible by taking certain risks and through some short-term pain their earnings. This can only be accomplished with safety and security of its own employees which is the intangible asset of the company.

How to Improve in Shakespeares The Tempest :: Tempest essays

How to Improve Shakespeare’s Tempest    Mr. William Shakespeare, I am going to get right down to business.   I am writing to you regarding our recent collaboration on The Tempest.   In my opinion I think we need to make a couple of changes.   The first is in regards to Caliban and the second has to do with Prospero.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I was reading the section of the play where Caliban takes Stephano as his master I began to think about how he should be wiser by now.   As is Caliban begs a drunken Stephano to be his master.   In my opinion Caliban should show development by not drinking and possibly taking advantage of the drunk Stephano and Trinculo.   It should develop in this fashion:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban:  Ã‚     Ã‚  Ã‚   I believe that I can assist you in your stay on the island.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stephano:   Ã‚  Ã‚  Ã‚   What mean you beast?      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I prithee, let me bring thee where crabs grow,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And I with my long nails will dig thee pignuts,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Show thee a jay's nest, and instruct thee how   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To snare the nimble marmoset.   I'll bring thee   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To clustering filberts, and I'll teach thee to get   Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Young scamels from the rock.   Does't though attend me?      Ã‚  Ã‚  Ã‚   Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   I do.   For all this service what want'st you in return.      Ã‚  Ã‚  Ã‚   Caliban:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I ask but one simple service.   The death of my tyrant   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   master.      Ã‚  Ã‚     Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   You ask me to murder for you?      Ã‚  Ã‚  Ã‚   Caliban:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I ask only that you remove your only opponent in making   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   me your vassal.      Ã‚  Ã‚  Ã‚   Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   Well bargain'd for a monster such as thee.   I shall   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   consider it.    If the scene is run in this way Caliban is developed as more human and less monster.   Also it adds more urgency to the possible danger Stephano and Trinculo bring, but the comic aspect remains because the two are drunk.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My second suggestion addresses the issues of Prospero and tempests.   At the end of the play there is the opportunity for great suspense.   The interaction between Prospero and his brother and conspirator could be much more intense.   You could easily create an internal conflict for Prospero where he debates whether or not to take action against Antonio.   Of course he cannot have given up his powers at this point.   Instead of just letting Antonio alone Prospero could use his magic to give him pains, make him small or one of many other whimsical tricks to teach Antonio a lesson; I think that causing Antonio to sleep and in turn not taking him home would be the most fitting punishment. How to Improve in Shakespeare's The Tempest :: Tempest essays How to Improve Shakespeare’s Tempest    Mr. William Shakespeare, I am going to get right down to business.   I am writing to you regarding our recent collaboration on The Tempest.   In my opinion I think we need to make a couple of changes.   The first is in regards to Caliban and the second has to do with Prospero.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I was reading the section of the play where Caliban takes Stephano as his master I began to think about how he should be wiser by now.   As is Caliban begs a drunken Stephano to be his master.   In my opinion Caliban should show development by not drinking and possibly taking advantage of the drunk Stephano and Trinculo.   It should develop in this fashion:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban:  Ã‚     Ã‚  Ã‚   I believe that I can assist you in your stay on the island.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stephano:   Ã‚  Ã‚  Ã‚   What mean you beast?      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I prithee, let me bring thee where crabs grow,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And I with my long nails will dig thee pignuts,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Show thee a jay's nest, and instruct thee how   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To snare the nimble marmoset.   I'll bring thee   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To clustering filberts, and I'll teach thee to get   Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Young scamels from the rock.   Does't though attend me?      Ã‚  Ã‚  Ã‚   Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   I do.   For all this service what want'st you in return.      Ã‚  Ã‚  Ã‚   Caliban:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I ask but one simple service.   The death of my tyrant   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   master.      Ã‚  Ã‚     Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   You ask me to murder for you?      Ã‚  Ã‚  Ã‚   Caliban:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I ask only that you remove your only opponent in making   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   me your vassal.      Ã‚  Ã‚  Ã‚   Stephano:  Ã‚  Ã‚  Ã‚  Ã‚   Well bargain'd for a monster such as thee.   I shall   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   consider it.    If the scene is run in this way Caliban is developed as more human and less monster.   Also it adds more urgency to the possible danger Stephano and Trinculo bring, but the comic aspect remains because the two are drunk.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My second suggestion addresses the issues of Prospero and tempests.   At the end of the play there is the opportunity for great suspense.   The interaction between Prospero and his brother and conspirator could be much more intense.   You could easily create an internal conflict for Prospero where he debates whether or not to take action against Antonio.   Of course he cannot have given up his powers at this point.   Instead of just letting Antonio alone Prospero could use his magic to give him pains, make him small or one of many other whimsical tricks to teach Antonio a lesson; I think that causing Antonio to sleep and in turn not taking him home would be the most fitting punishment.

Analyzing Suzie Essay -- Health and Wellness

Aspirin binds to COX-2, a protein that makes prostaglandins, inhibiting it from its function. Prostaglandins are normally released by the damaged tissues at Dave’s sprained ankle site, stimulating nerve endings to produce the sensation of pain (Martini, p. 46). Aspirin is also known as an anticoagulant because it inhibits the production of prostaglandins that also form platelets, used for blood clotting. This is why people who tend to have heart attacks take aspirin, to reduce the chance of blood clots. (Hoffman, 2011) B. Fainting 1. Why did Suzie faint when she got up from the table? Explain the specific changes in her CVS that to caused her to faint. There are few reasons that contributed to Suzie’s fainting spell. Skeletal muscle helps propel the blood in veins back to the heart. Suzie has low blood pressure primarily because she is starving herself. Without nutrients from the small intestine, the body is forced to use to stored fats and proteins. The cold environment in the kitchen decreased her blood pressure even more. As a homeostatic mechanism, blood vessels constrict to keep Suzie and the vital organs warm. The lack of oxygen being delivered to the brain caused Suzie to faint and lose consciousness temporarily (Martini, p. 722). Another reason Suzie fainted is because of her prolonged QT interval, detailing the ventricular depolarization/ repolarization time of her heart by the Purkinje fibers. Thirdly, Suzie’s development of anemia contributed to her fainting because there were probably was not enough healthy red blood cells to deliver oxygen to her brain. When Suzie collapsed, she laid in a horizontal position increasing deliverance of blood and oxygen to the brain. (Martini, p. 722) C. Ectopic Hear... ...als.org/content/94/6/2129.full  · Hoffman, Lucas, MD, PhD. â€Å"Aspirin 101† 2011. http://health.howstuffworks.com/medicine/medication/aspirin3.htm  · Lacroix, Pierre. An Overview of QT Interval Assessment in Safety Pharmacology. Figure 10.7.1. Current Protocols in pharmacology. July, 2006  · Martini, Frederic C. Fundamentals of Anatomy & Physiology. 7th Ed. Pearson.  · National Heart Lung & Blood Institute. â€Å"Explore Long QT Sydrome†. September 2011. http://www.nhlbi.nih.gov/health/health-topics/topics/qt/  · Pritts, Sarah D., MD. University of Cincinnati College of Medicine. Diagnosis of Eating Disorders in Primary Care. January 15, 2003. http://www.aafp.org/afp/2003/0115/p297.html  · Yanowitz, Frank G., MD. The Alan E. Lindsay Center ECG Learning Center. The University of Utah School of Medicine. 2006 http://library.med.utah.edu/kw/ecg/ecg_outline/Lesson12/index.html

Advertising in America :: Essays Papers

Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash. Advertising in America :: Essays Papers Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash.